You can use the Campaigns page in the Attentive platform to create and send one-time messages to your subscribers. Campaigns are useful to let your subscribers know about something specific, like an upcoming sale or when an item is back in stock. Once campaigns are created, you can send your messages right away or schedule them for a specific date and time.

If you want to send a sequence of messages based on subscriber behavior, check out journeys.

You can send two kinds of campaigns:

  • One-time message: a campaign that sends a single, static message to your subscribers. Use one-time messages to keep your subscribers engaged, and drive revenue by sharing your latest news or to promote products and upcoming sales.
  • A/B test: a campaign that sends up to thirty variations of the same message to one or more subscriber segments to see which one resonates, converts, or drives the most revenue. For more on A/B tests, see Create and send an A/B test campaign.

You can view the following sections in this article to learn more:

You should know

  • If you’re using Shopify, you can make your messages to subscribers more human by personalizing them with dynamic content, including subscriber names, products they purchased or viewed, or their order status. For more, check out Add personalization to your messages.
  • If Shopify doesn't have an entry for a personalization you include in a message, it's left blank. For example, if you include "Hey {firstName}, your order is confirmed!" in a message but the subscriber's first name field is blank in Shopify, the subscriber sees "Hey , your order is confirmed!"

Set up a one-time message

  1. Navigate to Campaigns and click the + Create campaign button.
  2. Select One-time message and click Continue.
    Set up your campaign opens.
  3. Enter a name in the Campaign name field. Use a specific, memorable name for your campaign to make it easier to reference later. Note that subscribers can’t see the name of the campaign.
  4. Select the drop-down list from the Who will you send this Campaign to field and select a segmentation list. By default, all subscribers are selected. For more information about segmentation, see Include or exclude segments.
  5. (Optional) Add one or more tags for your campaign. Use tags to help keep your campaigns organized, and to make it easier to find them in the future. In an upcoming release, you'll be able to sort and filter the campaigns list by tags.
  6. (Optional) Edit the Smart Sending setting for this campaign. Use Smart Sending is selected by default, which prevents subscribers who've recently received a one-time message from receiving another too quickly.
  7. Click Save & continue. The setup is complete and you’re now ready to design your campaign.

Design your campaign

Now for the fun part: composing the message for your campaign! As you write your message in the Message box, the preview updates in real-time.


To design your campaign:

  1. Enter your message in the Message field. As you compose, note the following about the two numbers in the corner:
    • The first number (39 in the image) is your total character count.
    • The second (1 MMS + 2 SMS in the image) is the number of messages you'll be billed for.

      You can also include the name of the subscriber in the message by clicking the Personalization macro icon ( { } ), and selecting firstName, lastName, or fullName. Note that you'll only be able to use personalization macros if you're using Shopify or collecting subscriber details via the Attentive API.
  2. (Optional) Click the Emoji icon and select the emoji you want to include. You can include more than one, but remember that using emojis reduces the number of characters you can include per message.
  3. Click the Offers icon to include an offer in your campaign. You can:
    1. Use an existing offer: Click the Use an existing offer link, and then click Select on the offer you want to include. Make sure to click the {coupon} variable to include it in your message.
    2. Click Create a new offer to create and use a new offer.
  4. Click + to add a short link or media to your message. Options include:
    • Short link: a shortened URL to a website which can include Google Analytics tracking.
    • Photo/gif: a photo or gif that appears at the top of your message. You can use PNG, JPG, or GIF files up to 500 KB.
    • Video preview link: an MP4 video that appears at the top of your message. For more, see Add a video to a campaign.
    • Virtual Contact Card: share your contact name and image with subscribers. For more, see Contact Cards.

      You can include multiple short links, but only one photo/gif or virtual contact card.
  5. (Optional) Click Send test message in the preview, enter your mobile device number, and click Send test.
Once you're ready to send your campaign, click Save & continue.

Review and send your campaign

Finally, review your campaign. You can click Edit recipients or Edit design to fine-tune your campaign, or click Send test message to send a preview to yourself.


When you're ready to send your campaign, click Schedule or send now and you can choose one of the following options:

Send your campaign now

  1. Click the Send now tile.
  2. Click the Send now button. Your campaign is placed in a send queue. You have ten minutes to pause and edit the campaign before it’s sent to your subscribers.

Schedule to send

  1. Click the Schedule tile.
  2. Click the drop-down in the Send Date & Time section to edit the date and time for your campaign.
    • Note: By default, messages are sent for the time zone of your company headquarters. You can edit the time zone (EST in the example image) and select Subscriber's local time to send messages in your subscriber’s local time zone.
  3. Click Schedule. Your campaign is placed in a send queue. You can pause and edit the campaign before it’s sent to your subscribers.
    After you send or schedule your message, you can find it in your campaigns.