Apparel πŸ‘•- Free shipping, sales, and discounts perform best in this category. New product announcements and best sellers are also successful and have an expected ROI of 20x. Here are some tips and examples:

  • Creative Pro Tip: Create one particularly good apparel sales message, one free shipping, one product announcement
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 Beauty πŸ’„-New product announcements and holiday-themed messages (all holidays) have higher CTRs than sale promotions and discounts. However, sale promotions and discounts have an expected ROI of 20x. Here are some tips and examples:

  • Creative Pro Tip: Create one particularly good beauty new product announcements, holiday, and sale message
  • Surprise! You're invited to our 6 hour flash sale! SHOP 20% OFF NOW
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