Use campaign performance metrics to make tweaks to improve your campaigns over time. Attentive campaign metrics include:

  • Delivered: The total number of messages delivered to subscribers by this campaign.
  • Clicks: The number of subscribers who clicked on a link in a message sent by this campaign. Note that clicks are not unique, and one subscriber clicking multiple times will increase both clicks and CTR.
    • CTR: Click-through rate. Calculated by the total clicks divided by the number of recipients. 
  • Conversions: The number of subscribers who clicked on a link in a message you sent, and who bought something from your business. Note that purchases/conversions are not unique, and one subscriber making multiple purchases will increase both conversions and CVR.
    • CVR: Conversion rate. Calculated by the total conversions divided by the number of clicks.
  • Revenue: The revenue attributed to this campaign. 
  • Revenue/Message: The revenue generated per message of this campaign. For example, if your campaign's revenue was $100 and you sent messages to 10 different subscribers, the revenue/message would be $10.
  • Unsubscribed: The number of subscribers who unsubscribed from you after receiving a message in this campaign.

See high-level campaign performance

You can see a high-level summary of campaign performance by clicking the Delivered button from the Campaigns tab.

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See detailed campaign performance

To see more details about the performance of a campaign, click the three dots on a campaign, and click View performance.

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Here, you can see details about the campaign including its name, audience, and performance metrics. See the Conversion Details panel for conversion rates by region and platform.

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Tip: Hover over the 24-Hour Engagement graph to see click-through rate at different times during a 24-hour window.
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