Journeys allow you to automate the process of sending timely text messages triggered by customer actions such as opting in, browsing, or purchasing. These messages can be personalized to devices type, location, and past behaviors. Reaching subscribers at critical moments in the purchase lifecycle helps you convert browsers into buyers, build customer loyalty, and improve your messaging strategy. 

View the following video to learn how to create a journey:

Offers in Journeys

You can add offers in Journeys to encourage subscribers to convert into buyers, to encourage repeat purchases, or to encourage re-engagement with your brand.

View the following video to learn how to add offers in Journeys:

Branching by segments

With segment branches, you can send tailored messages to your subscribers based on existing audiences that you’ve already defined. You can also create a new dynamic segment from within a journey.

For more information, view the following articles: