Segmenting allows you to send targeted, personalized messages to a specific group of subscribers or subscribers who meet conditions that you specify.

There are two types of segments:

  • Manual segments are one-time lists that are uploaded into Attentive using a CSV file. Manual segments are static and don't update automatically.
  • Dynamic segments are built using logic to find subscribers who've engaged in an activity, meet specified demographic conditions, or belong to another segment. A dynamic list updates as new subscribers meet the criteria.

Which segment type should I build?

Manual

Use a manual segment if you want to reach specific subscribers who meet a specific criteria, such as:


"I want to reach subscribers who were VIP status as of January 1, 2021"

You don't want this segment to update dynamically whenever another subscriber meets VIP status. You want a "snap shot" as of January 1, 2021. 

Dynamic

Use a dynamic segment if you want to build a set of rules and then add subscribers to the segment as they meet the rules, such as:


"I want to reach any subscriber who purchases a red sweater at any time." 

You want this segment to update whenever someone purchases a red sweater.

 

Ready to learn more?

When you've learned how to create segments, be sure to review our recommendations for creating high-ROI segments.