Journeys templates give you access to pre-built workflows that have been vetted for performance and best practices by the experts at Attentive. With just a few clicks, you can use Journeys templates to build high-performing messaging workflows quickly and easily.

When you build a new journey with a template, all of the heavy lifting is already done for you -- you won’t need to worry about how long your wait steps are or when you should add a branch. Instead, you can focus on what you do best: writing great messages to your subscribers.

Note that journeys templates also include prewritten messages which you can edit if you wish to.

On this page

You should know

  • Although journeys template come with pre-written messages, you can customize them to better suit the needs of your business and subscribers.
  • There is only a single template for each type of trigger, but you can customize each template to suit the exact needs of your business.
  • If you build a welcome new subscribers journey with a template, you can use it as part of a sign-up flow.
  • Don't see the journey trigger you want to build a journey from? You can build your own custom journey triggers using our Custom Events API.

Types of journeys

If you're looking for suggestions on what type of journey you should make, check out What kind of journey should I build?

You can build journeys using a variety of different templates, including:

  • Welcome new subscribers: Message new subscribers with an offer like a discount code when they first opt-in to messaging. For more, check out Welcome journeys.

    Note: You can make new welcome messages only after the White Glove team has built your first welcome message. If you don't already see a welcome journey, contact our White Glove team (
  • Cart abandonment: Message subscribers after they add a product to their cart, but didn’t complete the purchase.
  • Browse abandonment: Message subscribers who viewed a product but didn’t add it to their cart.
  • Post-purchase: Message subscribers after they make a purchase to let them know about new products, sales, or a link to write a review.
  • Back in stock: Send messages to subscribers when specific items are back in stock. For more, see Create a back in stock journey.
  • Shopify transactional journeys: If you're using Shopify, message subscribers to confirm an order, when an order has shipped, and more. For more, check out What are transactional journeys?
  • ReCharge subscription updates: Message subscribers details about their subscription, like subscription started, upcoming charges, or subscription skipped. You can also build reply-to-buy ReCharge journeys.

If you’re already a Journeys pro and don’t want to use a pre-built template, you can build a new journey from scratch.

Create a new journey

  1. Sign in to Attentive, and click Journeys from the sidebar.
  2. Click Create Journey ...
    Select a template ...
    And then click Get Started. A new journey with your selected template opens: 
  3. You can:
    • Add one or more steps to your journey by clicking the Plus icon + on a step and selecting an action or a rule.
      For more on the different types of steps, see Add steps to a journey.
    • Edit the copy of a text message by clicking the Send text message box in the journey and then adding your own copy.
      For more on sending text messages in a journey, check out Send a text message step.
      Note: After you edit text message copy, don’t forget to click Save!
  4. When you’re done customizing the template, click Turn on, set the frequency of the journey, and then click Turn on journey.
    Once activated, you can see your journey from the Journeys tab. For more, see View a journey’s performance.