If your opt-in flow (i.e., welcome journey) includes the delivery of a discount code, you’ll want to use offer variables.

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There are three types of offer variables that you can insert into a welcome journey message. These variables are tied to the sign-up method used by the subscriber to opt in to the program.

  • {coupon} - Inserts the discount code assigned to the subscriber. Discount codes can be either shared or unique.
  • {couponLink} - Inserts a dynamic link that automatically applies the discount code at checkout.
    Note: This should only be used if your site supports click-to-apply links.
  • {couponScreenLink} - Inserts a dynamic link that directs the subscriber to the Attentive-hosted offer screen where they can copy the discount code (see screenshot below) and be taken back to their last browsed page. Please contact the White Glove team (whiteglove@attentivemobile.com) if you need to set up an offers screen.
    Note: Only one offer screen can be live at a time.

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Best practice for discount codes

When you're promoting a discount as part of your welcome series, we recommend the following message copy:

  • Shopify clients (and those whose sites support auto-apply links) - include the {coupon} variable in the message copy with {couponLink} as the link:

    Welcome! Your 10% off discount code is {coupon}. Click here to automatically apply it and shop now: {couponLink}

  • Non-Shopify clients - include the {couponScreenLink} variable as the link:

    Welcome! Click here for your 10% off discount code: {couponScreenLink}

If your welcome offer doesn't include a discount code, we recommend inserting a shortlink into the message to take subscribers back to either the homepage or any desired landing page (e.g., New Arrivals).

Auto-apply discount codes

If your program is set up with auto-apply discount codes (supported on Shopify and some other e-commerce platforms), we recommend including both the {coupon} and the {couponLink} in the message. Here are some examples of message copy:

Welcome! Your 20% OFF discount code is {coupon}. Click here to automatically apply it and shop now: {couponLink}

You're on the list! You'll only hear from us every now and then, but when you do, it'll be good. Save our number and let's have fun! Click {couponLink} to apply code {coupon} at checkout for 15% off.

Link to the Attentive-hosted offer screen

If you don't have the ability to auto-apply a discount code at checkout, we recommend linking to the Attentive-hosted offer screen that the White Glove team will need to create for you. Here is an example of message copy:

Welcome! Click here for your 10% OFF discount code: {couponScreenLink}

Include a shortlink

If the welcome journey you're editing isn't associated with a discount, don’t forget to add a shortlink to take subscribers back to your site to keep shopping. Here are some examples of message copy:

We'll text you about new arrivals and special offers as they happen. For now, shop our latest styles here: <insert shortlink to New Arrivals page>

Your giveaway entry is confirmed! Return to shopping now <insert shortlink to Homepage>