Visitors to your website might love your products, but for a variety of reasons, leave before adding items to their shopping cart. Browse abandonment reminder messages can bring them back!

Browse abandonment messages enable you to send timely messages to shoppers who browsed your site but didn’t add anything to their cart. Use these messages to encourage them to come back and take that next step.

A browse abandonment text message can be placed among your existing touchpoints on email and web push notifications. Here are some tips:

  • Based on our experiences with thousands of clients, we've learned that shorter windows convert better, and so we recommend sending your browse abandonment message within the first 60 minutes* after the user abandons.
  • Personalize your message with your brand voice and a link back to your website or to the specific product viewed.
  • If possible, provide a link to an alternate yet similar product to the one the  shopper viewed to showcase your inventory and create an opportunity for cross-sell or upsell.

* See Carrier guidelines for browse abandonment messages for important information.

Here are some options for strong browse abandonment reminder messages:

  • {First name}, did you see something you liked? Take a second look! 
  • Good news! {productName} is still available. Get it before it’s gone.
  • Thanks for stopping by! We offer free shipping on all orders over $xx. Take another look!

 Browse Abandonment Messages, By the Numbers:

  • Browse Abandonment Reminder Avg. CTR: 21%
  • Browse Abandonment Reminder Avg. CVR: 2.5%
  • Browse Abandonment Reminder Avg. Revenue/Send: $2.60

Note: Attentive enforces quiet hours for automated messages. If an automated message is triggered between 8PM and 12PM (local time of recipient), the delivery will be delayed until quiet hours are over. If you want to make adjustments to your quiet hours, you can do so in the Settings tab. To learn how, see Quiet Hours.

Carrier guidelines for browse abandonment messages

Carrier guidelines state that businesses are limited to sending one message per abandonment event. This message must be sent within 48 hours after the event (i.e., user views the product or adds the product to cart). In our experience with thousands of clients, we've found that sending the message within the first 60 minutes results in more conversions.

These changes have been implemented across the industry and include all text providers and all carriers. Any business that is not compliant risks the suspension of their text marketing programs. We are in direct, constant contact with the carriers to help define these guidelines and emphasize the importance of personalized messages. Our goal, as always, is to ensure that messages delivered to your subscribers remain relevant, timely, and delightful.