Transactional journeys let you send subscribers messages about the status of their order or subscription. For example, you can send a message when a subscriber completes an order or their order has shipped, or to let them know that their subscription started.

View the following video to learn how to build a transactional journey:


Create a transactional journey with ReCharge

ReCharge transactional journeys let you send subscribers messages about the status of their subscription, including when it begins, when there's an upcoming charge, when a subscription was skipped, and more. 

View the following video to learn how to build a ReCharge transactional journey:


Branching by properties

If you're a Shopify client, you now have the ability to branch on product data in Journeys! This gives you the ability to send highly personalized messages based on the specific products subscribers viewed, purchased, or added to cart. Someone purchased the clad iron cookware? Send them care instructions and a discount off their next order! Someone viewed the summer t-shirt? Let them know that it’s now on sale!

View the following video to learn how to branch on Shopify product data through journeys:


For more information, view the following articles: