Transactional messages are those that you can send to customers to keep them up-to-date on a transaction they have made with you, such as a purchase, appointment, or other booking.

Attentive’s APIs allow you to send any transactional update event to Attentive and then send a personalized text message to each customer.

This guide walks through the steps required to start sending transactional messages using Attentive’s APIs. You will need support from a developer to implement the APIs. Note that each section includes an expected result ( ✅ ) after a step is completed.

Note: This solution is not intended for Shopify or Recharge. If you're looking to use Shopify or Recharge to work with transactional messages, see the articles for Shopify, Shopify Plus, or Recharge

Launch Checklist

1. Create a Custom App 🤔  |  😎
2. Send Attentive Transactional Events 🤔  |  😎
3. Design and Implement Transactional Opt-in Unit 🤔  |  😎
4. Send Attentive Transactional Subscribers 🤔  |  😎
5. Build Transactional Journeys 🤔  |  😎
6.  Test API Implementation 🤔  |  😎

Step 1: Create a Custom App

You can create a custom app directly in the Attentive platform in the Integrations tab by clicking Manage Custom App in the top-right corner. See Create and manage custom apps for details.

A custom app is required to generate an API key in order to use any of our APIs. You can use the /me endpoint to test that you are authenticating correctly.

You should treat your API key as a password and keep it secure. If it is accidentally shared, other users may be able to send messages to customers on your behalf.

You should now have access to make calls to Attentive's APIs

Step 2: Send Attentive Transactional Events

The Custom Events API allows you to send Attentive the transactional events that you’d like to message your customers about.

The Attentive API documentation site provides comprehensive documentation on each of our APIs. Our APIs were built with ease of use in mind and should be a low development lift to implement.

Each event that is sent can trigger a unique automation. Each property about an event can be inserted dynamically into a message. See the following table for example events and event properties:

Example Events Example Event Properties
  • Order Confirmed
  • Order Shipped
  • Shipment Out for Delivery
  • Shipment Delivered
  • Order Number/ID
  • Order Status Link
  • Tracking Number
  • Tracking Link
  • Est Delivery Date
  • Shipping Location

You should now be sending events to Attentive through the Custom Events API

Step 3: Design and Implement Transactional Opt-in Unit

The Telephone Consumer Protection Act (TCPA) mandates that each person must provide consent to receive transactional messages.

You should collect a customer’s phone number during checkout and we recommend you collect this consent through a checkbox within the checkout flow.

You will need to design and implement a transactional opt-in unit yourself, and this opt-in unit can be pre-checked.

Please send a screenshot of the transactional opt-in unit to your Client Strategy Manager or the White Glove team ( so our legal team can review it and ensure your compliance.

The following image is an example transactional opt-in checkbox:


You should now have an approved by legal transactional opt-in unit

Step 4: Send Attentive Transactional Subscribers

Use the Subscribers API to programmatically opt-in customers who want to receive transactional messages.

After you share a screenshot or example of the transactional opt-in unit with Attentive and it is approved by our legal team, we will provide you with the unique SignUpSourceID that is needed in your API call.

The customer will be opted in to transactional messages if: [1] the customer entered their phone number and [2] the transactional opt-in unit was checked at the time of purchase.

You should now be collecting transactional subscribers

Step 5: Build Transactional Journeys

Any data sent from the Custom Events API will immediately appear in Journeys as a trigger. A journey’s trigger is what starts the automated series.

From the Journeys tab, select Create Journey and then choose Custom Journey. From here you should see a list of all of your triggers, including any custom events:


After selecting your trigger, select Notify subscribers about a transaction. You can view more information on the difference between transactional and promotional journeys:


Add any specific event properties as a dynamic macro to your message, such as an order status link or an order number.


You should now be ready to send transactional messages with Attentive

Step 6: Test API Implementation

In order to test that the implementation is working as expected, we recommend making an API call with your own phone number that is an active SMS subscriber.

To test your custom transactional journey:

  1. Set up a journey with a chosen custom event type. See Create a custom journey for details.
  2. Send the custom event with your phone number using the Custom Events API.
  3. Confirm you receive the relevant messages for that journey.