Heads up: this article details several use cases for back in stock journeys. If you haven’t yet, check out What are journeys? And Create a back in stock journey.

Back in stock journeys send messages to subscribers to let them know that a product in your store is back in stock. Check out the following use cases for some inspiration on how you can best use back in stock journeys for your store.

On this page

Use back in stock journeys to ...

Maximize revenue

You can help to maximize your revenue by creating a journey that lets subscribers know when any product they looked at was out of stock is now in stock. Note that this journey automatically filters out subscribers who were able to purchase the item, minimizing unwanted messages.

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Target subscribers interested in specific items + minimize opt-out rate

You can create back in stock journeys that target subscribers who viewed specific items at least twice, making it much more likely that your back in stock message will convert into a sale. This back in stock journey is also great for minimizing opt-out rates, as it selects only customers who are clearly interested in specific products but haven’t yet bought them.

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All but a few products

You can also set back in stock journeys to send subscribers restock messages on all products in your store except for specific items. These journeys are useful if you have a few items that are so high in price that you’d never want to message subscribers about restocking it, but you do want to let them know when other products are in stock.

Note that unlike the other use cases on this page, your message is sent through the Else branch in your journey, not the If branch.

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