What happens if a product goes out of stock after a subscriber enters a back in stock journey?

No message is sent to the subscriber, and the subscriber exits the journey.

Can I trigger a back in stock journey based on product variables such as size or color?

No, but you can add branches to a back in stock journey for specific product variables. Add a branch step to your journey, and add a unique branch for each product variant you want to send back in stock alerts for:


Can I set back in stock journeys to trigger for subscribers who viewed an item while it was out of stock?

No. Because stock levels of some items can fluctuate very quickly, the actual window of time for subscribers to view items that were out of stock is too short. Instead, you can set the journey to alert based on the last time a subscriber viewed an item that is now back in stock.

Can I set a minimum quantity of items that must be on hand before a back in stock journey is triggered?

For this release of back in stock journeys, no. Different ecommerce platforms provide inventory differently, and currently it’s not possible to get an accurate inventory count from each ecommerce platform.

What should I do if I need to stop a back in stock journey quickly?

Open the journey, click the three dots in the upper-right corner, and select Pause. This won’t delete the journey, but will allow you to edit it and relaunch it once it’s ready.

How should I use offers with back in stock journeys?

As a best practice, whenever sending a campaign or a journey to a potentially large number of subscribers, you should not use a pool of offers that’s also being used in a welcome journey.

Is there a limit to how many subscribers can be notified by a back in stock journey?

Yes, up to 100,000 subscribers will be alerted per back in stock journey.

When are back in stock journeys triggered?

Back in stock journeys are triggered when an item in your store moves from unavailable to available.