With this integration, you can pass email addresses collected through the Attentive sign-up unit to Zeta Global. This enables you to connect your customer data platform to Attentive.

Here’s what we cover in this guide:

  • What information to collect from Zeta Global
  • How to set up the integration in the Attentive platform

Here’s what we don’t cover in this guide:

  • How to set up a Zeta Global account
  • How to set up an Attentive account

Step 1. Collect Zeta Global information

Complete the following steps to collect information from your Zeta Marketing Platform (ZMP) to connect to Attentive:

  1. Log in to your ZMP account.
  2. Click Profile in the left-side navigation, and then click Integrations.
  3. Copy and save the REST API Key and Site Id in the Access Keys section, as shown in the following image.

See Integrations in the ZMP Knowledgebase for more information.

Step 2. Set up the integration in Attentive

Now, complete the following procedure to set up the integration in Attentive’s platform:

  1. Navigate to the integrations setup page and select Zeta Global.
  2. Enter the following details:
    • Site Id—This is the unique ID you collected from Step 1.
    • REST API Key—This is the unique API key that you collected from Step 1.
    • Source—This is the source from where the contact was acquired. For example, you can enter Attentive.
  3. (Optional) Edit the following settings:
    • Enable Track Events—Forward track events to Zeta Global. By default, this setting is enabled.
      • Note: If Enable Track Events is turned on, you must enter a name of the activity in the Track event name field. You can refer to this name when searching for activities or in the message. For example, enter attentive_signup.
    • Forward phones—Forward any phone numbers collected by Attentive to Zeta Global. By default, this setting is enabled.
    • Forward emails—Forward any email addresses collected by Attentive to Zeta Global. By default, this setting is enabled.
  4. Click Set up integration. Your Zeta Global account is now connected to Attentive.


We’re here to help! Contact our White Glove team (whiteglove@attentivemobile.com) to ask about the Attentive + Zeta Global integration.