September 22, 2021

Klaviyo users will be able to build Attentive segments and include their subscribers who've interacted with a Klaviyo email by receiving, opening, and/or clicking it.

Before you begin

The functionality in this beta is available to Klaviyo users who have a live integration with Attentive. 

To check the integration:

  1. Navigate to the Integrations tab.

    klaviyo_yes.png
  2. Klaviyo should appear in the Your Apps section. 
  3. If you need to install Klaviyo, scroll down the Integrations page to the Email service provider section and follow the instructions in the Klaviyo Setup Guide.

klaviyo_integration_setup.png

New feature

Clients with an Attentive/Klaviyo integration will now have these new filtering options on the A subscriber's activity menu:

  • Received an email
  • Opened an email
  • Clicked an email

Note: See Create a dynamic segment for complete instructions on creating a segment. 

Practice exercise

Create segment of subscribers who received a Klaviyo email but didn't open it, which is helpful if you want to send a follow-up email but not include those who opened the first one.

  1. Choose A subscriber's activity from the conditions menu.
  2. Build the statement by choosing Has and then Received an email from the menus.

    klaviyo_email_activity_segments.png

  3. Select a frequency (at least once) and timeframe (over all time).

This segment will target subscribers who didn't open an email and exclude anyone who received and opened/clicked the first email. 

Notes

  • The number of subscribers starts syncing from the day the Klaviyo integration goes live and  backfills up to 90 days.
  • The Eligible recipients count may change as you adjust the time/frequency settings. See here for more information about how eligible subscribers are included/excluded.