Beta release date: September 15, 2021
Early access release date: November 10, 2021

Attentive has added an analytics dashboard to the platform that provides visual summary and snapshot data to help you spot trends in your SMS program so you can continually optimize it. 


To access this dashboard, click the new Analytics tab in the left navigation. You’ll notice that the Reports tab has been relocated within the Analytics menu item. 

Note: All of the metrics on the analytics dashboard are available to download as raw .csv data via the Reports tab.


This first release of the analytics dashboard includes the following metrics:

  • Subscribers:
    • New Subscribers
    • SMS Unsubscribes
    • Emails Collected
  • Revenue
    • Revenue
    • Campaigns Revenue
    • Journeys Revenue
  • Message Send Volume
    • Messages Sent
    • Campaign Messages Sent
    • Journeys Messages Sent
  • Billable Spend
    • Billable Spend
    • Campaign Billable Spend
    • Journeys & Received Billable Spend

Use the date filter to select specific dates, or choose one of the preset date ranges.


If you select the Compare to previous dates check box, you can also see how your metrics are performing in terms of percent change over a prior period (e.g., last month vs. two months ago) or year over year (e.g., comparing two Black Friday/Cyber Monday periods).  


Hover over any metric to view a tooltip that explains its definition and/or how it’s calculated. 


You can also hover over the line chart to display the value for a specific date.



Analytics dashboard FAQs

Why is there a spike in emails collected in early September 2021?
Between 9/1/21 - 10/10/21, we backfilled a set of email subscribers to correctly account for emails collected prior to that period. This backfill may account for a single-day spike in emails collected.

This backfill is purely a reporting update; there are no consequences of this backfill on message sending or subscription status.