On October 6, 2021, Attentive released an update to our integration with Shopify to allow you to sync subscriber data with Shopify and collect opt-ins directly from Shopify's checkout flow. With this integration, Shopify and Shopify Plus clients can unlock several benefits:

  • You can collect marketing opt-ins from the checkout flow through a new Shopify built-in checkbox (previously you could only collect transactional opt-ins).
  • You can collect marketing opt-ins by enabling the new Shopify built-in checkbox in your settings (previously required a code modification).
  • You can collect transactional subscribers when users enter their phone number in the shipping update section of checkout (previously required a code modification).

This comprehensive guide outlines the steps you must take if you:

  • Already integrated your Attentive account with Shopify.
  • Added the Attentive checkout checkbox to your Shopify site for transactional and/or marketing opt-in.
  • Want to migrate to the more seamless, native Shopify built-in checkbox.

Note that each section includes an expected result ( βœ… ) after a step is completed.

Checklist

1. Enable subscriber collection in Attentive πŸ€” |  😎
2. Remove Attentive code in Shopify πŸ€” |  😎
3. Enable Shopify built-in checkbox in Shopify πŸ€” |  😎
4. Send transactional or marketing messages to your Shopify customers πŸ€” |  😎

 

Step 1. Enable subscriber collection in Attentive

First, you must update your Shopify integration in Attentive to enable bidirectional syncing of subscribers between the platforms.

Follow the steps to Edit your Shopify integration and enable one or both of the following settings, depending on which type of subscribers you want to collect:

Setting Type of subscribers Description
Collect Marketing Subscribers at Checkout Marketing When this option is enabled, historical and real-time marketing SMS subscriber opt-ins are synchronized between the Attentive and Shopify platforms.
Ingest Transactional Events Transactional When this option is enabled, historical and real-time transactional events and transactional SMS subscriber opt-ins are synchronized between the Attentive and Shopify platforms.


βœ… Your integration can now synchronize historical and real-time SMS subscribers between the Attentive and Shopify platforms. βœ…

Step 2. Remove Attentive code in Shopify

With the Shopify built-in checkbox, it’s easier than ever to enable the SMS opt-in option at checkout. However, since you currently have the Attentive checkout checkbox installed, we recommend that you remove the Attentive code in your Shopify site before setting up the new Shopify checkbox.

The following images show the Attentive checkout checkbox:

marketing_vs_trans_old.png

Follow the steps outlined in Remove the Attentive checkout checkbox in Shopify.

βœ… The Attentive checkout checkbox should now be removed from your Shopify site. βœ…

Step 3. Enable Shopify built-in checkbox in Shopify

Now that you’ve removed the Attentive checkout checkbox and enabled the bidirectional syncing in Attentive, it’s time to enable the Shopify built-in checkbox.

Depending on which type of subscribers you want to collect and the type of messages you want to send, complete the following steps:

Subscriber type Settings to enable
Marketing
Transactional


Note
: If you previously customized the marketing checkbox to capture transactional opt-ins as a workaround, make sure to update the Accept marketing checkbox label in Shopify to reflect that it is a marketing checkbox now that you have the ability to enable a transactional opt-in field. Contact our White Glove team or your Client Strategy Manager for steps.

After these settings are enabled, the Shopify built-in checkbox appears, as shown in the following images:

marketing_vs_trans_new.png

βœ… You now have the Shopify built-in checkbox appear on your Shopify site and you can collect transactional and/or marketing subscribers. βœ…

Step 4. Send transactional or marketing messages to your Shopify customers

Finally, you are now able to send transactional and/or marketing messages through Attentive to your Shopify customers. Depending on the type of messages you want to send, view the following articles:

βœ… You can now send transactional and/or marketing messages through Attentive to your Shopify customers. βœ…