Use the following guidelines to ensure your messages comply with carriers.

Carrier guidelines for abandonment messages

Carrier guidelines state that businesses are limited to sending one message per abandonment event. This message must be sent within 48 hours after the event (i.e., user views the product or adds the product to cart). In our experience with thousands of clients, we've found that sending the message within the first 60 minutes results in more conversions.

These changes have been implemented across the industry and include all text providers and all carriers. Any business that is not compliant risks the suspension of their text marketing programs. We are in direct, constant contact with the carriers to help define these guidelines and emphasize the importance of personalized messages. Our goal, as always, is to ensure that messages delivered to your subscribers remain relevant, timely, and delightful.